Jen Rulon | Strength Coach for Women in Midlife

Menopause & midlife strength coaching

You're not falling apart.
You're being rebuilt.

Strength coaching for women who are done with endless cardio, crash diets, and feeling like a stranger in their own body.

As seen in

The New York Times Men's Health Triathlete TrainingPeaks Watch my TEDx talk

How I coach

You don't need another Monday restart. You need a plan that holds.

I've coached for over 25 years and finished 15 Ironmans. What changed my body after 50 wasn't more cardio. It was lifting heavy things, eating enough protein, and getting honest about why I kept quitting on myself.

That's what I coach now: strength training for women in menopause and midlife, with the education, accountability, and support to make it stick. You choose how much of me you want in your corner.

Choose your coaching experience

Three ways to feel stronger, more energized, and in control through menopause.

Self-Guided

12 weeks

$297

one time, or 3 × $109

Structured strength training you do on your own time.

See Self-Guided
Best value

Group Coaching

12 months · starts January 4

$89/month

12-month commitment, or $997 paid in full (save $71)

A full year of programming, education, and community.

See Group Coaching
Most support

Private 1:1 Coaching

Personalized

Apply

Limited spots

A plan built entirely around you, with direct support from me.

Apply for 1:1

Compare everything that's included →

The 4 M's

Strong at midlife is more than a workout.

01 · Movement

Lift heavy things.

Protect your joints. Feel capable carrying groceries, a grandbaby, or a surfboard.

02 · Mindset

Stop quitting on yourself.

Build the kind of resilience that holds when life gets loud.

03 · Metabolism

Work with your hormones.

Eat for energy, sleep, and muscle before, during, and after menopause.

04 · Meaning

Know why you're doing this.

Strength means more when it serves the life you actually want.

Women are rising here

"Jen taught me how to work with my menopausal body instead of fighting it. I feel stronger, more confident, and back in love with myself again."
Missy Z · Momma, Grandma & Dental Hygienist
"Working with Jen helped me come back to myself. I gained strength, clarity, and the confidence to face fears I'd been avoiding for years."
Melissa M · Fitness Enthusiast
"I came to Jen during a major reset in my life, and within the first month I felt stronger, clearer, and more optimistic."
Heidi S · Business Owner
"She's the total package: smart, well versed in many training types, adaptable. Above all else, her energy is infectious."
Lana · Scientist & Momma of Two

Read more stories →

Jen and a client talking over coffee on a deck in Costa Rica

Not sure which fits?

Let's figure it out together.

Book a free 15-minute call. Tell me where you are, what you want, and what's gotten in the way. I'll tell you honestly which program fits, even if that's the smallest one.

Grab a coffee and let's talk like we're sitting at a café in Sámara. No pressure, no pitch.

Book a Free Call

Free · The Rise Strong Blueprint

Not ready to join? Start here.

My free guide for women who feel tired, stuck, and a little lost in midlife. One grounded step at a time, no overhaul required.

A Memoir · 1 . 11 . 2027

Where the Morphos Dance

Sobriety. Divorce. A one-way ticket to Costa Rica. The book I didn't think I'd have the guts to write, and the one I'm finally ready to give you.

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